Calling all makeup artists… What’s better than making women feel and look their best? Helping them preserve that glow even after the makeup comes off. Here are six tips (and some extra deets) to help YOU help your clients care for their skin under the makeup.
A GOOD SKINCARE ROUTINE WILL TRANSFORM HOW YOUR SKIN (AND MAKEUP) LOOK
Beautiful makeup starts with beautiful, healthy skin and the best way to achieving that is having a good skincare routine. Here are some of the essential skincare steps to share with your client: If she’s already got the basics down, products with a blend of antioxidants are guaranteed to take her skin to the next level. For example, a serum with the combo of vitamin C + ferulic acid can help with hyperpigmentation as well as fight the free-radial damage that contributes to skin aging. Retinol containing products will help with collagen production, skin smoothing and evening out of dark spots.
Other great ingredients to look for include: green tea extract, grape extract, resveratrol, vitamin C, vitamin E, superoxide dismutase, quercetin, willow herb extract, feverfew extract, and licorice extract. For extra hydration, a hyaluronic acid serum/gel is a great add-on before the moisturizer step (especially in the winter months when the air tends to be dry and old). And of course, she can never go wrong with weekly facial masks and the options are endless.
All cleansers are not made equal so be sure to choose based on your skin type
Using the right cleanser is more critical than most of us think. The cleansing step sets the tone for the rest of the skincare routine. If a cleanser is too rich for the skin, it can leave behind an oily residue which may lead to clogged pores. If a cleanser strips the natural oils of the skin, it leaves the skin dry, irritated or even sensitive. Even worse, it can cause rebound sebum production, making the skin more oily than it would usually be its own. With so many options available, it can be overwhelming to figure out which one would be ideal, so there’s a quick guide you can share with your clients.
Never go a day without a moisturizer and sun protection
If there’s one skincare tip that cannot be overstressed, this is definitely it. A daily moisturizer and sunscreen is a must for all skin types. Here’s a previous post where I cover three important things to keep in mind when choosing a moisturizer. Sun protection is required all year round, rain or shine—check out the post on the basics of sun protection to learn why. As much as we would love to believe it, the SPF in some foundations is not enough to adequately protect the skin from the aging effects of the sun. Whether your client chooses a moisturizer with SPF or decides to apply facial sunscreen as a separate step, it should be SPF 30 or higher with both UVA and UVB protection. Don’t forget to take the climate consideration when picking a moisturizer. For example, in hot and humid weather, a gel formulation would be great— it offers the right amount of hydration minus the oily appearance. In dry weather, creams work wonders for the skin and wearing a moisturizer at night makes the world of a difference.
Exfoliate but make sure you don’t overdo it
Exfoliating is essential to achieving a beautiful, radiant and even complexion. In general, our skin is continually turning over, generating new cells at the lower level (the dermis) and sending them up to replace dead skin cells on the upper layer (epidermis). As we age, this natural process slows down which lead to dull-looking skin. So whether you go the opt for the mechanical or chemical route (or both), exfoliating helps to remove dead skin cells that build up on the surface and reveals a smoother and brighter complexion. Although exfoliating is important, sometimes we tend to overdo it, and that has its problems. It can break the skin and cause more loss of hydration and inflammation— and thus more breakouts. In general, you want to build up to exfoliating three times a week overtime, especially if you’re using chemical exfoliants like AHA or salicylic acid. One more thing to add, it’s always good to do a small patch test to gauge your tolerance.
The order of how you apply your skincare products matters
In order the get the most out of any routine, it’s important to know the right order for using your products. A quick rule of thumb to share with clients is to apply products with the thinnest consistency first and then work your way up to the thickest, or go from liquid to oil.
For example, you want to apply serums as close to the skin as possible because they are usually super-concentrated with ingredients that address specific concerns. If you use sunscreen as a separate step, make sure it’s applied after moisturizer otherwise you may water down the sunscreen and dilute its efficacy.
Beautiful skin requires patience, consistency and time
Sometimes we don’t see results from our skincare hauls because we aren’t using the products regularly or long enough. For any skincare product or routine to work, it requires time and consistency. For the best results, you want to consistently use that routine at least 6 to 8 weeks. There are exceptions to this rule: retinoids or retinol containing products can take up to 12 weeks to produce any noticeable changes to the skin.
It’s also important to know how often to use different products. For example, products like cleansers, toners, and certain serum should be used twice a day (day and night). Other products like chemical exfoliants, or targeted treatments for concerns like hyperpigmentation or retinol products, may only need to be used every other day or once a week.
Share these 6 tips and, you’ll be sure to get a whole lot of client love.